In the latest episode of the podcast “Easier Said Than Done,” host Tame sits down with Kiedis, an online content creator and business owner, to discuss the importance of creating engaging content in today’s digital landscape. This conversation is particularly relevant for real estate agents and social influencers looking to enhance their online presence.
Understanding the Importance of Personal Branding
Kiedis highlights the significance of personal branding, stating, “If you’re posting online, no one cares about you.” This underscores the need for content creators to focus on what resonates with their audience rather than solely promoting themselves. Here are some key takeaways from their discussion:
- Show Your Face: Kiedis argues that content creators who do not show their faces may struggle to connect with their audience. “You’ll just grow faster and you’ll connect with people a little bit better,” he explains.
- Know Your Audience: Understanding the target audience is crucial. Kiedis mentions that many clients approach him for either lead generation or brand awareness, which shapes the content strategy.
- Be Relatable: The podcast discusses a real estate agent who aims to be relatable and humorous, breaking the mold of traditional, boring real estate videos.
Strategies for Creating Engaging Content
When it comes to creating viral content, Kiedis shares his approach:
- Market Research: Conduct thorough research to understand the client’s business and target audience.
- Creative Content: Develop content that is not only informative but also entertaining. “We don’t really create clean content,” Kiedis admits, highlighting the need for authenticity.
- Consistency is Key: Kiedis emphasizes the importance of consistency in posting. “Most times it’s three months sort of trial, but even then I don’t think three months is enough,” he says.
The Power of Organic Reach
One of the most compelling points made during the podcast is the effectiveness of organic social media reach. Kiedis shares a success story of a client whose organic social media efforts generated more website visits than their paid Google ads, which cost $20,000 a month. This illustrates the potential of organic content in driving traffic and engagement.
Final Thoughts and Tips for Success
As the conversation wraps up, Kiedis offers some final advice for aspiring content creators:
- Just Get Started: “Don’t be a fucking pussy. Pussies don’t make it anywhere in life,” he asserts, encouraging listeners to take action.
- Learn from Others: Look to successful creators for inspiration, but remember that everyone’s journey is unique.
- Adapt and Evolve: Stay flexible and be willing to pivot your strategy as the digital landscape changes.
In conclusion, creating the best type of content as a real estate agent or social influencer requires a blend of personal branding, audience understanding, and strategic content creation. By focusing on these elements, you can enhance your online presence and achieve greater success in your field.
For more insights and tips, be sure to check out the full podcast episode and follow Kiedis on his journey as a content creator.
